combine your expertise with modern learning practices
an interview with Tamara Karavaya, Data Analyst, Digital Marketing Expert
Our course creation program helps experienced professionals design their own courses, combining their expertise with modern learning practices.
How does it work, and what benefits does it bring?

We asked our participant, Tamara Karavaya, Data Analyst, Digital Marketing Expert, to share her experience.

For Tamara, creating her own course became more than sharing knowledge, it renewed her sense of purpose and opened a new chapter in her career.
Tamara, how did you come up with the idea to create your own course?
When the Women in Tech community opened enrollment for the course on creating your own courses with Educarics, I didn’t have the energy to create anything. But I was invited to a Q&A session about the program with mentors and other participants, and there I suddenly felt: “Yes, I want to make my own course!”

This was a new thought for me because I had previously been offered opportunities to create a course after my conference talks or by clients I worked with—but I always declined. I believed that only someone with far more knowledge than they could ever teach should be the one to create a course. This feeling goes back to university, where we learned a lot of material very deeply.

But the opportunity came up in a safe environment, with the support of excellent methodologists guiding us step by step, and with a group of people like me creating their own courses.

So, I decided to focus on a request related to strategic thinking. Since my life is largely built around that, I thought, why not? And that’s how I joined the program on course creation.
Tamara
Data Analyst, Digital Marketing Expert
I want to say to anyone who is afraid, burned out, or exhausted: creating your own course can give you a second wind.
What was the most valuable to you in the program on creating courses?
First, the structure of the course was incredibly valuable. Starting from the end - goals and results - and then working backward was key to ensuring that every step of the course directly supported the desired outcomes.

I joined the course without knowing what I would actually teach. Strategic thinking, yes – but what exactly to teach? Working backward from what the participant should achieve by the end made everything fall into place.

Second, the detailed feedback from mentors. My mentor also acted as my first target audience. We worked on creating an avatar for the course participant, and I realized I could share my own story to help those in similar situations as I was a few years ago.

Third insight: our principle ‘Sketch it out in rough strokes’ – draw the first draft and then move forward step by step. You’re not engraving anything once for eternity. I applied this later in my course, and participants found it very useful. It doesn’t have to be perfect – just a rough draft is enough. This relieves pressure and helps you move forward, step by step.
Tamara
Data Analyst, Digital Marketing Expert
Tell us about the implementation of your course. What did you discover and gain? Any insights? Do you plan to continue?
For me, running the course brought immense satisfaction. I discovered my superpower — processing large amounts of information and distilling it into something concise. It was challenging, but seeing that participants were able to benefit from it was simply “wow.” I now feel the same joy in my second course on web analytics, especially when dealing with hard skills. Discovering that all this can be condensed and structured effectively was a personal insight.

Also I love group work. Even when I joined sessions exhausted, especially the evening sessions, I left inspired and energized. The group dynamic was simply incredible.

Another insight: my story could be useful to someone. I had thought my life was ordinary—moving, raising children, managing everyday routines. But I realized that it could be inspiring for others. I integrated my personal story into the course through the character Alina, to help illustrate real-life cases. This character allowed me to share my story, and to show and analyze my own decisions and their consequences at crucial moments. Participants said Alina’s vivid cases resonated with them and encouraged them to open up and share. Reading feedback that my course changed someone’s life or helped more than five years of therapy was incredible.
Tamara
Data Analyst, Digital Marketing Expert
What advice would you give to others who are afraid to start sharing their expertise?
Third, you can start small if it feels intimidating – a lecture, a post, or a mini-session. You’ll see what resonates, and then it becomes easier to expand into a full course.
Second, it’s easier to start in a group of like-minded people. Honestly, I would never have created a course on my own. But thanks to our course on creating courses, it became possible. After that, creating other courses, including those on hard skills, became easier. I highly recommend this course for anyone who is afraid to start – it guides you step by step, keeps you from getting lost, and provides clear direction.
First, don’t wait for the perfect moment or complete confidence – it may never come, and fear will always be there. But it fades as you move forward. Go despite the fear. Once you realize there’s no turning back, it becomes easier to work.
Finally, creating a course allows you to pass on your experience and gain a deeper sense of meaning.
Burnout often comes from a loss of purpose. Sharing your knowledge brings energy, inspiration, and a renewed sense of purpose. Seeing participants benefit from your journey – and avoid making the same mistakes themselves – is incredibly rewarding.
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