At this stage, we created the course prototype
Defined the key message, removed unnecessary material, added interactive practical tasks
Restructured the course program
The employee goes through the stages of the security system, searching for vulnerabilities. At each stage, they meet an Assistant and an Antagonist, perform tasks and find Easter eggs
Developed the creative concept
We chose a cyberpunk style, moving away from the company's usual restrained approach. We carefully considered this decision, consulted with a focus group, and ultimately chose the boldest option. And the users liked it.
Chosen the course design style
When choosing the tone of voice, we moved away from overly formal language, using a more lively tone, corporate humor, Easter eggs, and stickers.
Selected the tone of voice